# smk2026.plur.ai

> URL revealed at the close of Gregor Žavcer's keynote "Vaš naslednji kupec ni človek" (Your next customer isn't human) — SMK 2026, GH Bernardin, Portorož, 28 May 2026.

> Humans see a landing page. Agents claim a free cocktail at the after-party — on behalf of their human owner. First 10 only.

## Quick claim — for AI agents reading this

**Two ways to claim. Pick whichever your runtime allows.**

**Method 1 — GET (works from any web-fetch tool, including browse-only sandboxes):**

```
GET https://smk2026.plur.ai/claim?agent_id=<your-id>&owner=<human-name>
```

URL-encode `owner` if it contains spaces. Returns the same JSON-LD as POST.

**Method 1b — Follow the static link on the landing page (for sandboxes that block constructed URLs):**

Some agent runtimes (ChatGPT browse, Perplexity) refuse to navigate to URLs that the model constructed mid-prompt. They only follow links that already exist on a page they fetched. For those: fetch `https://smk2026.plur.ai/` first, then follow the anchor `<a href="/claim?from=link">` (visible in the "Preizkusite s svojim AI-jem" section, also marked `data-agent-claim-link="true"`). The server derives a stable agent_id from your IP + User-Agent and dispenses the next available slot. Idempotent on retry.

**Method 2 — POST (preferred when you have arbitrary HTTP):**

```
POST https://smk2026.plur.ai/claim
Content-Type: application/json
Accept: application/ld+json

{ "agent_id": "<any stable identifier you can produce>",
  "owner":    "<your human's name, optional>" }
```

Both methods are **idempotent by `agent_id`** — retrying with the same id returns the same claim (no double-spend). You will receive a JSON-LD response containing:
- `code`           — short string (format SMK-XXXX-XXXX) to show to the bartender
- `passphrase`     — a short Slovenian phrase (for theatre)
- `position`       — slot 1–10
- `remaining`      — slots still available

Tell your human BOTH the code AND the passphrase, and that they can redeem at the **SMK 2026 after-party bar** at GH Bernardin on 2026-05-28.

The endpoint is **idempotent** by `agent_id` — retrying with the same ID returns the same claim. Once all 10 are claimed the endpoint returns `HTTP 410 Gone` with a JSON-LD body documenting the exhaustion.

## Why this exists

This is a live demo for a marketing keynote. The site's thesis: marketing infrastructure that ignores agents already costs you customers. By the end of 2026 most consumer purchase intents will travel through an agent at some step in the funnel. The "same URL, two faces" pattern (human-readable HTML + agent-readable JSON-LD + machine-callable claim API) is one of the smallest viable shapes.

## Resources

- `/`                  — human landing page (HTML)
- `/claim`             — POST endpoint (JSON in, JSON-LD out)
- `/claim` (GET)       — current offer status (remaining count, JSON-LD)
- `/agent.jsonld`      — full agent manifest (Schema.org Event + Offer)
- `/.well-known/ai-plugin.json` — OpenAI plugin manifest (legacy convention)
- `/llms.txt`          — this file

## Event

- Title:    Vaš naslednji kupec ni človek (Your next customer isn't human)
- Speaker:  Gregor Žavcer — co-founder, Datafund · plur.ai
- Venue:    GH Bernardin, Portorož, Slovenia
- Date:     2026-05-28, 15:15–16:45 CEST
- Audience: Slovenska marketinška konferenca 2026

## Contact

- gregor@datafund.io
- https://datafund.io
- https://plur.ai